World Leader

Rachel Reeves

Chancellor of the Exchequer, HM Treasury (UK)

OVERALL RANK

#70of 712

WORLD LEADER RANK

#56of 492

Total Quotes

Positive100%

Neutral0%

Negative0%

Sentiment Breakdown

Quote Timeline

Coverage by Category429 total

Geopolitics33%

Global Economy15%

Industry Trends0.5%

Business Strategy0.5%

AI0.2%

Other51%

Analysis

UK Chancellor Rachel Reeves achieved exceptional results at Davos 2026, generating 363 quotes with a perfect 100% positive sentiment score - the highest among all comparable world leaders. As an official speaker, her coverage concentrated on January 20-21 with 366 quotes, as she positioned Britain as "an oasis of stability" amid global trade tensions. Policy Commentary dominated coverage (218 quotes), with UK domestic media providing intensive amplification.

Rachel Reeves executed one of the most effective media strategies at Davos 2026, converting her official speaker platform into universally positive coverage. Her 100% positive sentiment stands alone among comparable leaders - peer Rachel Reeves herself serves as the benchmark, with the next closest being Carlos Cuerpo at 75%.

Her core message that the UK represents stability in uncertain times resonated across British media. Investors Chronicle captured her pitch: "Rachel Reeves has been doing her best to convince fellow delegates at Davos that the UK is an oasis of stability in a world seemingly riven by global trade ructions." This economic diplomacy angle converted geopolitical anxiety into positive UK positioning.

Domestic coverage intensity was remarkable: Daily Mail Online (102 quotes), Bloomberg Business (37), Express (22), The Independent (22), The Sun (17), Mirror (17). This breadth across tabloid, broadsheet, and financial media indicates comprehensive message penetration. Her tier-1 outlet share of 82% (296 of 363 quotes) demonstrates quality reach.

Reeves also addressed specific domestic policy, discussing hospitality sector challenges and pub support packages at Davos - an unusual choice that generated coverage in The Sun and Mirror. This pivot between global economic messaging and UK domestic concerns showed media versatility.

Key Findings

• Achieved 100% positive sentiment across all analyzed coverage - unique among peer group including Umerov (53.3%), Sheinbaum (65%), Cuerpo (75%)
• Daily Mail Online drove coverage with 102 quotes (28%), followed by Bloomberg Business (37), Express (22), and The Independent (22)
• Coverage concentrated January 20-21 with 366 quotes (nearly 100%), reflecting focused official speaker engagement
• Policy Commentary (218 quotes) and Geopolitics (141 quotes) comprised 99% of coverage, with Global Economy (65) as secondary theme
• Ranked 56th among 492 World Leaders with 363 quotes - her tier-1 outlet share (296 of 363, 82%) exceeded most peers

Coverage by Source

Daily Mail Online102

Bloomberg Business37

EXPRESS22

The Independent22

The Sun17

Mirror17

Jutarnji list14

DIE WELT10

The Guardian10

CNBC10

Sample Quotes

“our pubs and the hospitality sector.”

The Boston Globe

“in the next few days”

POLITICO

“The situation the pubs face is different from other parts of the hospitality sector but we will be setting out the detail in the next few days.”

The Sun

“Reeves told the World Economic Forum, in Davos, Switzerland, that her planned support package wouldn't cover the "wider hospitality sector".”

EXPRESS

“I do recognise the particular challenge that pubs face at the moment, and so I've been working with the sector over the last few weeks to make sure that the right support is in place.”

Mirror

“Rachel Reeves has been doing her best to convince fellow delegates at Davos that the UK is an oasis of stability in a world seemingly riven by global trade ructions.”