Topics & Buzzwords
What dominated the conversation at Davos 2026.
More coverage than all other topics combined
| # | TOPIC | ARTICLES | SHARE |
|---|---|---|---|
| 1 | Geopolitics | 20,266 | 68% |
| 2 | Global Economy | 6,457 | 22% |
| 3 | AI | 1,142 | 4% |
| 4 | Social Impact | 1,085 | 4% |
| 5 | Business Strategy | 852 | 3% |
| 6 | Innovation & Technology | 753 | 3% |
| 7 | Energy Transition | 639 | 2% |
| 8 | Partnership Announcements | 444 | 1% |
| 9 | Industry Trends | 210 | 1% |
| 10 | Climate Policy | 134 | 0% |
Geopolitics dominates — 5 of the top 10 buzzwords relate to power dynamics, alliances, and international order. This tracks with the topic breakdown.
Tech takes a back seat — Despite AI hype, tech buzzwords ("innovation", "disruptive") rank lower than geopolitical terms. Davos 2026 was about politics, not products.
Climate gets rebranded — "Sustainability" and "energy transition" replace urgency-focused climate language. Corporate-friendly framing prevails.
Mark Carney, Prime Minister of Canada, introduced the term in his keynote speech at Davos 2026. The phrase immediately caught fire, reshaping how delegates discussed global power dynamics throughout the forum.
Countries like India, Brazil, Indonesia, and Saudi Arabia seeking influence outside the US-China binary. The term signals a shift from "emerging markets" framing to geopolitical agency.
The term captures a fundamental shift in how the global elite discuss world order. Rather than "emerging markets" (economic framing) or "developing nations" (hierarchical framing), "middle powers" acknowledges political agency. Countries like India, Indonesia, Brazil, and Saudi Arabia aren't just markets to invest in — they're power brokers choosing their own alignments.