DAVOS 2026 MEDIA ANALYSIS
Data-driven analysis of global media coverage during WEF 2026
Media coverage captured via Omniscan from 1,346 sources. Period: Jan 17-24, 2026
| TIER 1 NEWS | 9,730 |
| TIER 1 TRADE | 186 |
| TIER 2 | 20,104 |
Omniscan entity recognition extracted 319,131 quotes, attributed to specific people. Measures actual voice and influence, not just mentions.
Based on raw mention counts. Measures share of voice—attention received—not sentiment or quality.
LLM-based analysis classified 56,258 person-article pairs and 6,164 company-article pairs as Positive, Neutral, or Negative.
| POSITIVE | 22.4% |
| NEUTRAL | 64.1% |
| NEGATIVE | 12.6% |
• Social media not included
• Sentiment analysis has context limits
• Quote attribution may miss indirect refs
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Omniscan is the expert data partner for media intelligence. Their platform captures and analyzes global media coverage at scale, enabling insights that drive strategy.
The 30,020 articles and 319,131 quotes powering this analysis were captured via their platform.
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