Marc Benioff
CEO, Salesforce
Sentiment Breakdown
Quote Timeline
Key Findings
Marc Benioff ranked #114 among 712 people covered at Davos 2026, receiving 188 media quotes as CEO at Salesforce. With 80% positive and 20% negative coverage, Marc was among the most favorably covered ceos at the forum.
- • Below-average media presence at Davos 2026
- • 80% positive coverage — among the most favorably covered ceos
- • Quoted across 10+ publications including CNBC and diginomica
- • Most discussed in context of AI (147 mentions)
Coverage by Source
Sample Quotes
“This year, you really saw something pretty horrific, which is these AI models became suicide coaches.”
“This year you really saw something pretty horrific, which is these AI models became suicide coaches. We saw that '60 Minutes' session that was pretty well-documented that Character.AI kind of had an unregulated, untruthful, kind of untethered AI that was coaching children into suicide. I can't imagine anything worse than that. So, it can't be just growth at any cost. There has to be some regulation.”
“there has to be some regulation”
“Bad things were happening all over the world because social media was fully unregulated,”
“Things like Section 230 in the United States need to be reshaped because these tech companies will not be held responsible for the damage that they are basically doing to our families,”
“Marc Benioff called it far more than a chatbot.”
CEO Comparison
Profile
- Type
- CEO
- Title
- CEO
- Organization
- Salesforce